Making Breakthrough Innovation Happen by D.L. Sunder

If you are looking for a book on radical innovation, which is not just a compilation of good theory but also shares real life case studies of such radical innovations then this is the book that you should look for. In ‘Making Breakthrough Innovation Happen’ Sunder calls these radical innovations as ‘orbit shifting innovation‘. In these case studies author has shared innovations that not only challenge the current beliefs and thinking but also redefine the industry.

In the first section, the author stresses on the importance of the ‘challenge’. According to him, if you choose a challenge that is not difficult or intimidating, it is unlikely to result in a breakthrough innovation. From examples like Arvind Eye Hospital, to story of Mr. Varaprasad Reddy of Shanta Biotech he shares case studies which very elaborately explain how these  successful people have handled those challenges and created something disruptive. Section 2 focuses on a fundamental aspect of the innovation process – the need to question established norms and procedures in the quest for breakthrough ideas. The third section deals with the essence of all successful innovation strategies – getting people on board. And finally the last section is about how one sustains the motivation and involvement in the long journey towards making breakthroughs happen.

The book is written in a very story like format and urges the reader to read further. Besides it covers innovation from different perspectives as well as domain. It is definitely worth a read if you are looking to increase your knowledge in the domain of innovation in products, process, marketing, business model and strategic decision making. And if you are looking to find Indian innovators who are doing disruptive innovations then wait no more and grab a copy of ‘Making Breakthrough Innovation Happen’ by D. L. Sunder

You can buy the book from : http://www.amazon.in/Making-Breakthrough-Innovation-Happen-Impossible/dp/817223774X